MiGoals started with an idea — to design a simple product to help people take their goals from dream to action. With the first diary launched in 2010, this Australian brand, designed in Melbourne, has now helped tens of thousands of people to reach their goals, live their dreams and get sh*t done!

The designers are constantly researching new ways to help people take their goals from dream to action (#goaldigger) and maintain a focus on exciting product development that demonstrates their on-going commitment to their brand values.

To coincide with this, the MiGoals team blog regularly and feature interviews with successful, goal-oriented Australians.

MiGoals is the brainchild of Adam Jelic. Adam comes from a sales and fitness background, rather than a design background like so many stationery entrepreneurs. With the range focusing on helping people achieve their goals, Adam’s background has been critical to designing a functional and fabulous range that really works for those who use the MiGoals products. Together with partner Alex Kach — the man who turns the ideas into super cool looking products — the team make up the creative force behind MiGoals.

MiGoals aims to be more just than a stationery brand. They’re a global community of dream chasers and action takers. Their mission is to help users unlock the potential within themselves to dream, plan and take action on the life they want through using the right tools to get them there.

Each MiGoals product has been purposefully designed from years of research into goal setting, plus the teams’ own personal experiences — creating products they’d use for themselves. MiGoals offers a diverse range of products from those that will help structure a to-do list for the day, to goal-setting journals designed to get a project off the ground, develop a fitness regime, or organise a dream holiday.


Telegram Co. is the official, exclusive distributor for MiGoals in Australia and New Zealand. Interested in stocking MiGoals? Please complete our retail partnership enquiry form.